Who We Are
About 31 Miles
Built by Miles. Worn with Purpose.
31 Miles started with a simple idea: every mile means something.
I'm Victor Medina, the founder of 31 Miles. I didn't start this brand because I wanted to make another cycling jersey. I started it because I believe the miles we put in—especially the hard ones—become part of our story.
Whether you're riding your first 5 miles, finishing your first 25, completing a century, or chasing a personal record, every milestone deserves to be remembered.
That's where 31 Miles comes from.
The number 31 represents more than a distance. It's a reminder that the journey is made one mile at a time. The goal isn't always to be the fastest rider or go the farthest. Sometimes the biggest accomplishment is simply getting on the bike and going.
I created 31 Miles to make cycling apparel that feels different—clean, premium, comfortable, and personal. Our milestone-inspired designs let you wear the distances and achievements that mean something to you.
Your miles. Your milestones. Your story.
This is 31 Miles.
Built by Miles.
Our Mission
We believe every mile matters. Whether you're chasing a 5K, conquering a century ride, or pushing past 100 miles, 31 Miles is with you every pedal stroke of the way. Our apparel is engineered for performance, designed for comfort, and built to last.
Why 31 Miles?
31 miles is more than a number — it's a standard. It represents the commitment to go further than expected, to push past the comfortable, and to find strength in the journey. It's the ethos we bring to every product we make.
Veteran Owned & Operated
We're proud to be a veteran-owned business. The values of discipline, dedication, and service that defined our military careers are the same values that drive everything we do at 31 Miles.